Capacity increased to meet growing demand
Steinau, 12 November 2014. According to the Organisation Internationale des Constructeurs d’Automobiles, 21 of the world’s 50 largest automotive manufacturers in 2012 were Chinese companies. In 2013, Chinese manufacturers produced over 22 million vehicles and experts estimate that in 2025, sales of new vehicles there will hit 35.5 million. Demand in the “Middle Kingdom”, as it is known in Chinese, is staggering. Even though growth is levelling out, the market is still extremely interesting for European OEMs. The Anvis Group, the global market leader of anti-vibration systems, therefore modernised and expanded its plant in Wuxi at the end of October this year. “With Anvis Wuxi we are helping our European customers to achieve their planned targets at local level and are taking account the increased demand for their products in the region,” explained Navin Karwande, Anvis Group COO, at the opening ceremony. “As such, we are developing our growth strategy and using local production to gain a stronger foothold in the Chinese market as well,” Mitsuru Watanabe, Vice President of Anvis’ parent company Sumitomo Riko, is happy to confirm. Anvis Wuxi supplies its vibration-control components primarily to West European automotive manufacturers. The aim is to use the extra capacity to also win Chinese manufacturers as customers too.
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A traditional lion dance, performed as part of the festivities to mark the reopening of the plant, symbolised the direction that Anvis Wuxi will take. Dances of this kind are a symbol for increased prosperity and future success. And the stage seems set for that to continue to be the case in China: the ever-growing middle class is constantly increasing the demand for more vehicles. This is one of the reasons why global automotive manufacturers are so keen to penetrate the Chinese market. However, to achieve success on the Chinese market and get Chinese consumers to accept you, production must be local.
“By expanding our presence in the People’s Republic, we are enlarging our global footprint. This will enable us to provide our existing customers with a global cost-effective supply structure,” says Olaf Hahn, Anvis Group Managing Director. Zhu Xiuzhan, General Manager of Anvis Wuxi, is thrilled that the second development phase has been successfully completed: “This has enabled us to significantly increase capacity”. The new administrative building, the storage facilities which have been constructed to meet international standards and a state-of-the-art assembly hall are the central features of this modernisation project.
Local policies have also had a positive effect on the development project. In his speech, Navin Karwande paid special thanks to Hong Yanwei, Director of the Committee for Attracting the High-Tech Industry, and the local government for “their continued support”. In addition to the long list of other guests of honour, the 420+ employees “who were responsible for the lion’s share of the prompt and successful work to implement the modernisation project in Wuxi” were also there to celebrate the inauguration of the new plant on 31 October 2014.
About the Anvis Group
Whether engine, gearbox and chassis mounts, or exhaust suspensions and vibration dampers, Anvis components are installed in all parts of automobiles. Its main focus is the development of anti-vibration systems, i.e. systems to decouple vibrating parts in vehicles. The group achieves a turnover of over €300 million at its 13 sites around the world. Its customers mainly include leading automobile manufacturers such as the VW Group, BMW, Mercedes, Renault-Nissan or General Motors. The company also has expertise in other industries such as the rail and aviation industry. In 2013, the Anvis Group was taken over in full by Sumitomo Riko Company Limited (formerly Tokai Rubber Industries). Sumitomo Riko is the global market leader in the automotive vibration technology sector.
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Anvis Deutschland GmbH
36396 Steinau an der Straße
Phone: +49 6663 9128-121
Fax: +49 6663 9128-4121
Mobile: +49 151 1881 0714