Doing well in difficult market conditions
Togliatti, August 28, 2014. Despite persistently difficult market conditions, Anvis – the specialist in anti-vibration systems – continues to enjoy positive growth in Russia. It owes its success to focusing its strategy, entire production process and procurement of raw materials completely on local resources. In addition to furthering its own localisation activities and continuing to optimise operational processes, Anvis is also a member of the “Suppliers Cluster Russia” working group of VDA, in which OEM suppliers pool their know-how and market activities. With the takeover by Tokai Rubber Industries (TRI) in 2013, Anvis is now a world market leader for anti-vibration systems. So its know-how and technologies benefit the Russian market. Its portfolio has been extended to include Dytech in Italy, a further company in the TRI Group. Back in 2005, the Italian company formed the joint venture of Cisc Dyform together with Metall-Kabelnaya Produktsiay, and has since been manufacturing plastic fuel lines and lines for hydraulic power steering systems at its plant in Togliatti. At Interauto 2014 in Moscow, Anvis and Cisc Dyform are exhibiting their portfolio for the Russian market for the first time together. You can find them at Stand 737 in Hall 4.
Short version: 1,090 characters (including spaces)
Since the company was founded in 2008 and production began in 2010, the Anvis plant in Togliatti has been manufacturing engine mounting systems, vibration dampers and chassis components offering world-class functions and quality. The Anvis Group boasts an impressive level of know-how, with over 100 years of experience in the rubber industry and expertise in the production of chassis components. Anvis Russia’s customers include the Russian manufacturers such as Avtovaz and GAZ.
Anvis Russia is well and truly established in the local community, currently employing nearly 100 people and generating turnover of around ten million euros. This turnover is generated exclusively through products which are manufactured and sold locally. In addition to producing components, Anvis Russia also operates its own development centre. The overall product development process is managed in Togliatti by the local product management team. By continuously improving production processes, Anvis Russia now enjoys the same levels of quality and productivity as established Anvis production sites. “We also invest in long-term training for our employees and a qualification programme for our suppliers,” explains Olaf Hahn, CEO of the Anvis Group. In order to ensure the level of quality which is typical within the Anvis Group, staff at the headquarters in Steinau near Frankfurt took part in a wide range of further training as well as on-the-job training sessions.
Through TRI, Anvis not only enjoys economies of scale, it also has access to global capacities in research and product development. “We profit from access to true innovations such as adaptive engine mounts,” says Hahn happily. These synergies also help to enhance the products of Anvis Russia.
The portfolio is ideally being extended to include specialists in polyamide hose lines for the automotive industry. In an area covering 2,800 square metres, over 174 employees produce lines for hydraulic power steering systems and fuel line systems with the necessary technical characteristics to meet the requirements of the Euro 4 standard for customers such as GAZ, Renault and Avtovaz. The company in Togliatti is supported with the know-how and individual components from its Italian parent company, Dytech, which is the leading supplier of dynamic hose systems in the world.
Together in Moscow
Anvis Russia and Cisc Dyform have already been cooperating in the sales process, and will now work more closely together in other areas as well. For instance, they are exhibiting at Interauto together for the first time, presenting their range of products, maintaining and strengthening customer contacts, generating new contacts and meeting suppliers. As a central location for specialist networking, the Moscow trade fair centre plays an integral role in the PR work of Anvis Russia.
About the Anvis Group
Whether engine, gearbox and chassis mounts, or exhaust suspensions and vibration dampers, Anvis components are installed in all parts of automobiles. Its main focus is the development of anti-vibration systems, i.e. systems to decouple vibrating parts in vehicles. The group achieves a turnover of over €300 million at its 13 sites around the world. Its customers mainly include leading automobile manufacturers such as the VW Group, BMW, Mercedes, Renault-Nissan or General Motors. The company also has expertise in other industries such as the rail and aviation industry. In 2013, the Anvis Group was taken over in full by Tokai Rubber Industries (to be called Sumitomo Riko Company Limited from 1 October 2014). Tokai is the global market leader in the automotive vibration technology sector.
Long version: 4,791 characters (including spaces)
Reprint free of charge, please forward a copy.
Anvis Deutschland GmbH
36396 Steinau an der Straße
Tel.: +49 6663 9128-121
Fax: +49 6663 9128-4121
Mobile: +49 151 1881 0714